Business programme

The official business program of the XXXXI International Trade Fair on Wholesale of Goods of Light and Textile Industry “BelTexIndustry-2017”, October, 3-6 2017

Venue: conference hall of NEC “BelExpo”, 14, Pobediteley Ave., Minsk

 
  OCTOBER 3

14.00-16.00

Round table: “Actual issues of the foreign economic cooperation in the field of light industry”

Concern “Bellegprom”

16.30-17.30

Seminar: “Opportunities of the electronic tranding platform of industrial and consumer goods of the Belarusian Universal Commodity Exchange for organizing of trade and procurement activities of the enterprise”

Evgeny Miklashevich,
Head of the Department of Trade of Industrial and Consumer Goods

  OCTOBER 4

10.30-11.30

Seminar: “Actual trends of the Spring / Summer 2018 season in the mass-retail segment”

Maya Starovoitova,
Stylist, fashion consultant, author of articles about fashion

11.40-12.40

Seminar: “Modern methods of promoting light industry products on the home and foreign markets. Tools for promoting and increasing sales. Non-standard approaches”

Oksana Knyazeva,
Independent expert and professional in fashion, personal branding and strategic marketing, Accredited teacher of the Royal Institute of Marketing (UK) CIM

12.50-13.50

Seminar: “Personnel management of the marketing department of the enterprise. How to choose the right staff for marketing to bring the company’s revenue”

Dmitry Novitsky,
Business consultant in the field of personnel management, co-owner of the recruitment agency “Gubanova & Partners”

14.00-15.00

Seminar: “Effective promotion of textile and light industry goods in social networks. How to leave the competitors “behind”. Examples of promotion of global brands and national brands in social networks “

Olga Korobova,
The owner and head of the company “Factory of Brands” with representations in Belarus and Russia. More than 10 years in Internet marketing and sales. MBA course teacher

  OCTOBER 5
 

www.activesales.by

10.00-18.00

    Breaks: 12.00-12.15, 14.00-14.45, 16.30-16.45

Seminar: “Dream Shop. Merchandising: managing the desire “to buy”. Technology of increase sales without a seller!”

Ekaterina Bogacheva,
Consultant on retail trade,  in the field of branding and  merchandising since 1995, in Russia, the Baltics, Moldova, Kazakhstan, Azerbaijan, Georgia, Ukraine and Belarus, the owner of the trademark Merchandising Academy